Wednesday, December 28, 2005
Differentiate yourself...
The other day we went with Peter for ASME (Association of Small and Medium Enterprises in Singapore) networking night. We love those events - you can meet lots of business men and other interesting people and networking is one of the major ways to do business in Asia (we think so far :o).
Looking forward to the event, we stepped inside and first enthusiastic networker approached us with huge smile and question of what we do and how can we cooperate together..... Nice, thats what we came for, let's get straight to the point. So we started explaining, as so many times before, what we do and how we do it. Before we could elaborate on anything, he interrupted us after first our sentence that there are 10 other guys doing the same thing in there and he already talked to them so he knows what we do.......We were struck with the shock and horror.....
To sum up, it takes one sentence that gives you a chance to talk about your business further, either you do it or you are one of the many. Yup, correct - seems like we still haven't found (to prave orechove) the main thing to differentiate us..or rather we believe we did, but we still did not manage to efficiently word it so strangers get it with our first sentence and they will feel like its something special. We know that there are many software companies BUT we also know that there are only few that can be compared to us...but we have to pass this message to others too and that's where real troubles start.
We discussed since that time and even before so many times how we shall word it so people get it and how to uniquely position ourselves among thousads of other software companies at the market and IT'S NOT EASY. I guess the only way is to go OUT THERE as much as possible and test as many different speeches as possible cause what REALLY differentiates us is not what people out there want to hear anyway.
Being responsible for marketing, this is even more frustrating for me, I know why marketing is important and I want to do it right way, but nowadays it seems like its all just about naming simple things fancy ways to describe yourself in sound way that is different to others and thats what I dont like.
Thus, I decided to practice the old classics marketing way :o)..Keep it simple and straitforward - We are NextLogic, we provide quality, efficient & affordable business software solutions to small & medium sized companies. The only way I can prove it at this stage is the fact that 80% of our existing business comes from referrals from our existing customers who are happy with us and want more and more. .....And of course we are working on our branding, cause I just read today that ...
Ignoring branding (even for SMEs) in this century is a commercial suicide....Not that we care if something is commercially right or wrong, we just believe in branding and want to build NextLogic brand like parents want to have successful kids :o)
So we are working hard to differentiate ourselves right now
Looking forward to the event, we stepped inside and first enthusiastic networker approached us with huge smile and question of what we do and how can we cooperate together..... Nice, thats what we came for, let's get straight to the point. So we started explaining, as so many times before, what we do and how we do it. Before we could elaborate on anything, he interrupted us after first our sentence that there are 10 other guys doing the same thing in there and he already talked to them so he knows what we do.......We were struck with the shock and horror.....
To sum up, it takes one sentence that gives you a chance to talk about your business further, either you do it or you are one of the many. Yup, correct - seems like we still haven't found (to prave orechove) the main thing to differentiate us..or rather we believe we did, but we still did not manage to efficiently word it so strangers get it with our first sentence and they will feel like its something special. We know that there are many software companies BUT we also know that there are only few that can be compared to us...but we have to pass this message to others too and that's where real troubles start.
We discussed since that time and even before so many times how we shall word it so people get it and how to uniquely position ourselves among thousads of other software companies at the market and IT'S NOT EASY. I guess the only way is to go OUT THERE as much as possible and test as many different speeches as possible cause what REALLY differentiates us is not what people out there want to hear anyway.
Being responsible for marketing, this is even more frustrating for me, I know why marketing is important and I want to do it right way, but nowadays it seems like its all just about naming simple things fancy ways to describe yourself in sound way that is different to others and thats what I dont like.
Thus, I decided to practice the old classics marketing way :o)..Keep it simple and straitforward - We are NextLogic, we provide quality, efficient & affordable business software solutions to small & medium sized companies. The only way I can prove it at this stage is the fact that 80% of our existing business comes from referrals from our existing customers who are happy with us and want more and more. .....And of course we are working on our branding, cause I just read today that ...
Ignoring branding (even for SMEs) in this century is a commercial suicide....Not that we care if something is commercially right or wrong, we just believe in branding and want to build NextLogic brand like parents want to have successful kids :o)
So we are working hard to differentiate ourselves right now
